New Menchie's Franchise Adds Brand Awareness To Its Toppings List

FOR IMMEDIATE RELEASE

February 6, 2014

CONTACT: Justin Schoen, Pro Stanchions, p. 646.481.4402, f. 646.224.0991, jschoen@prostanchions.com

Menchie's at Felicita Plaza in Escondido, California Uses Retractable Belt Stanchions With Industry First 3" Custom Printed Extra Wide Belts To Establish Event Perimeters

On January 3rd, 2014 Edward and Dr. Kathy Abels opened their new Menchie's frozen yogurt franchise at Felicita Plaza in Escondido, California with a terrific response from the local community.  

Menchie's self-serve frozen yogurt stores focus as much on creating a fun, family-friendly environment as they do on providing delicious desserts and toppings. Each franchise emphasizes staying active in the local community, providing fundraising opportunities and donations to schools and local organizations.

The Abels' new franchise store features rotating 14 flavors of frozen yogurt and 50 topping, including fresh fruit, allowing visitors the ability to create personalized concoctions that will satisfy the pickiest of palates, with gluten free, no sugar added and low carbohydrate options are available every day.  

In preparation for the store's opening, the couple contacted Pro Stanchions to address their crowd control and stanchion needs.  They were interested in implementing custom printed retractable belt stanchions and it was brought to their attention that the branding message could be strengthened.

Pro Stanchions made the Abels aware that QueueSolutions had recently introduced the crowd control industry first Xtra Series retractable belt stanchions.  The Xtra Series belts are 3" wide and when compared the industry standard 2" belts, provide 50% more space for brand, logo and message printing. 

Aside from establishing both indoor and outside patio perimeters for birthday parties, school visits and fundraising events, the stanchions drive home the Menchie's brand and enhance the store's aesthetics.  When asked how the Xtra Series stanchions were received, Dr. Abels stated "They look GREAT!  We love our stanchions...they were much needed."  

Here is a quick comparison that demonstrates how Menchie's Escondido Felicita Plaza has increased brand awareness through its stanchions.  Is it obvious in the first picture where these young ladies are enjoying their frozen yogurt concoctions?  How about the second?

About Menchie's Escondido:

Location: 349 West Felicita Avenue, Escondido, CA 92025
Phone:  (760) 735-6334
Website:  http://facebook.com/menchiesescondido
Hours:
Mon - Thu: 11:00 am - 10:00 pm
Fri - Sat: 11:00 am - 11:00 pm
Sun: 11:00 am - 10:00 pm

About Menchie's:

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With more than 360 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam and China. Menchie's expects to celebrate 400 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association. 

About Pro Stanchions

Pro Stanchions is a family-owned, leading international provider of crowd control and traffic management equipment.  The company supplies equipment from the leading U.S. manufacturers of retractable belt stanchions, sign stands and frames, barricades, post and rope and wall mount retractable belt barriers.  Pro Stanchions sets industry standards by providing 24/7 customer support, a 100% Money Back Guarantee, free lifetime retractable belt end replacements for its products and the Pro Charities charitable donation programs.


Justin Schoen
Justin Schoen

Author