Retractable belt stanchions are everywhere. Especially at major venues such as arenas, stadiums, amusement parks, museums, convention centers, event halls and shopping malls. Traditionally, operations managers utilize stanchions to silently and effectively organize visitor traffic through strategically designated areas. Effectiveness is critical and that’s why it is important to ask the question: should the stanchions actually be silent?
Retractable belt stanchions are used to manage visitor traffic at the busiest locations of a venue: Exteriors, ticket windows, main lobby entrances and concessions.
Wouldn't a soft drink, beer or alcohol producer want to advertise on these buffet belts?
A typical premium retractable belt stanchion extends to approximately 10’ in length and has a 2” width. A major venue arena that is home to an NHL or NBA franchise with event attendances between 18,000 and 23,000 can house anywhere from 200-300 retractable belt stanchions. That’s approximately ½ mile of retractable belts! NFL and NCAA football stadiums that house upwards of 80,000 to 100,000 fans or visitors could double or even triple that length!
This is the entrance to the Strong National Museum of Play. Eye-level opportunity for Nerf, Nintendo, Fisher-Price?
So here’s where we stand:
This is a Major League Baseball stadium! How much advertising income is lost here?
This can add up to millions of lost revenue for sales departments
and missed opportunities for capital expense reduction by operations
How can these losses and expenses be turned into gains and profit? The answer is Custom Retractable Belt Advertising for retractable belt stanchions.
Corporate sponsorship and advertising programs at major venues
Here are a few examples. (Try to find Retractable Belt Advertising opportunities):
Retail mall Guest Service Kiosk. Retails stores like to advertise don't they?
The perfect design for a Custom
Retractable Belt Advertising campaign would include segmenting the areas
within a venue to be able to offer different advertising rates contingent on
foot-traffic frequency in certain areas. For example, since more
people pass through the main entrance lobby than the 300 level concessions, the
cost for advertising would be higher for the stanchion belts in the
lobby. However, operations managers don’t have time to keep track
of what sponsors’ belts are where and which areas they are designated to be
A venue’s retractable belt sponsorship program therefore needs to include all retractable belt stanchions used in the facility. The belt cassettes for retractable belt stanchions can be easily changed out as sponsorship changes. The new belt cassettes can be ordered and switched without purchasing all new stanchions.
How does Custom Retractable Belt Advertising lower an operations department’s expenses? Belt cassettes endure a great deal of abuse at major venues and need to be replaced for functional and aesthetic reasons. When a new corporate sponsorship is put into place, new belt cassettes will be ordered. The necessary expense of replacing belt cassettes is now removed from the operations department’s budget as the new, clean and functional equipment is being paid for by the sponsor. Custom belt printing is inexpensive and will provide ample opportunity for strong revenue margins.
By working together, major venue operations in conjunction with marketing and sales departments can both grow revenue and reduce expenses through the simple and obvious means provided by Custom Retractable Belt Advertising .
CEO | Pro Stanchions